Coming up with a great campaign doesn’t appear out of thin air, although sometimes it seems like it does. A great campaign idea needs to be able to cut through all the marketing “noise”, while also having clear and defined objectives. Many creative geniuses and artists preach how constraints and structure is the only way to achieve true creativity. When the process is structured and the plan is easy to understand there is more energy for coming up with ideas and logical plans to turn ideas into effective campaigns.

We like to focus on these main components:

• The Brain storm process – We take a page out of De Bono’s – “6 Thinking Hats” – Arguably the best book on coming up with ideas. We look at the problem from many perspectives, and take a wide lens approach early on and then focus in on a strategy after the vetting process.
• Campaign Objectives – It’s all about efficacy. Will this campaign achieve your desired objectives? We will ensure that all the necessary things are in place to make the campaign a success.
• Diagrams and Flows – We are visual people, and most people are. We believe in using visuals such as wireframes, user flow diagrams and other visual elements to describe the campaign and keep the project on track. We turn complex campaigns into visual plans that can be understood at a grade school level.
• Budget Efficiency – This is a tricky thing because almost always, the budget will affect the overall performance of the campaign. There must be a focused approach when it comes to getting the most bang for your buck. Overspending on wasted advertising clicks or impressions and overspending on design & development can kill campaigns before they even start. This stifles creativity and limits other approaches and strategies when the campaign is live and needs more traction.
• Aesthetics – Overt design can sometimes compromise conversions, with that being said your brand is important and must be represented with a look and feel that you would be proud of wherever it will be shown. Especially online where people have a more intimate focused attention to your brand.