After you’ve engaged with your audience and they trust you enough or better yet they’re already existing customers, then you must have a system in place to turn them into long-term customers and brand advocates.  Marketers call this a “funnel” (I’m not a fan of the ‘funnel’ word, but it is the best visual cue to describe it).  Once these people have entered the top of the funnel the main objective is to  build a deeper connection, collect valuable data, and launch effective sales campaigns with.  You must build a connection that goes deeper than most brands even try.

This marketing system will look a certain way depending on the following objectives:
• Generate sales,
• Build customer loyalty,
• Uncover valuable customer data & insights
• Utilizing tools to help spread the word through your own brand advocates.

Another deciding factor in how this system is built also depends on what type of product or service you provide to your customers. Certain market segments respond in different ways. Your main goal here is to use the critical first few touch points as a way to get in your customers “good graces”, build their trust and provide them free value. Customer will only do what you ask of them if a) You’ve built their trust and b) You provide value. This is where quality content with a specific tone will be critical. Something as simple as quality and engaging writing can create a positive shift in your results. To go along with content, there are specific marketing tools that are perfect for auto mating this entire cycle. At the end of the day, we want to show your target audience a different and more effective way of engaging with them.