Details on our process broken down into our services
Campaign Ideation
Determine your objectives and build a central campaign as your home base. Create the initial touch point for your potential customers or audience, an example could be a contest or special offer. Connect all online and offline channel opportunities to ‘activate’ and collect data your ‘people’. Engage with future customers and collect valuable data on your best customers.
Channel Management
The primary focus is to ensure there are no wasted clicks, unnecessary ad spend and missed opportunities in terms of digital channels. We achieve this by accessing free and earned media channels, as well uncovering where your people (customers) hang out. We then use laser-targeted online media buys to get in front of motivated, influential consumers that fit your specific criteria.
Plan and segmentation of newly acquired customers
Now that the campaign is over, you follow up with all the potential customers that engaged with your brand. Use customer data collected from the campaign. We provide detailed instructions, develop future marketing systems and provide all data collected on campaign and leads in excel format.